New Balance Corporation acquisition of Chinese companies want to expand shop to put aside thousands of agents - Shenzhou Han Yu ...

 The New Balance Sporting Goods Company (Shenzhen) Limited (Taiwan In 2003, he made New Balance's agent permission to begin manufacturing production in China and sell New Balance brand shoes. But according to the informed sources, the New Balance dissatisfied with the status of agents, Following difficult negotiations the two sides, the New Balance headquarters finally have complete control over China, the world's most important markets. <> Yesterday, the New Balance newly appointed Chairman and Chief Executive Officer Rob Demartini Jim Davis to follow Shanghai. New Balance announced in 2012 in China will expand the current 270 stores to 1000, will fight the Chinese New Balance brand running shoes first, and the upgrading of China's first New Balance Second, big market, achieve global sales double. <> In announcing the new plan, Nike has announced the acquisition of Britain's Umbro is to expand their market share in football. Earlier, Nike had acquisition of Reebok. <> Although New Balance said it would build China's largest running shoes, but as a comprehensive brand does not consider itself Nike running shoes in the field of China's dominant position will be shaken. industry, told reporters , now recognized as the largest domestic brand sports shoes Nike, Adidas ranked second, third and fourth place competing in the Reebok, Puma, Li Ning, Anta, KAPPA, Converse launched between . New Balance is still now considered second-tier brand, Lotto, think Po and > has been in marketing New Balance celebrity endorsements do not insist on the way. Yesterday, the company said this strategy will not change the future, but in the future will be the opportunity to use the Olympics in China, through a series of new marketing strategies , and 16 to 29-year-old young consumers to build more emotional connection, and a unified brand image, introducing in 2008 a new store design concept. <> In addition, the New Balance in China's largest distributor strategy has been change, recently recruited a large number of small and medium sized distributors, exclusive distributors to build their own system, Shanghai and the country's first and second tier distributors, only with 200 million yuan of funds, there is access to the agent of the brand. The new Balance Guide also plan to have the business changed hands to the dealer so the dealer the next New Balance the number of stores compared with the number of wholly owned stores, and gradually increased from the current 3:7 to 5:5.  consumers have told reporters that before in Shanghai, 100 yuan can buy New Balance running shoes, and now he suspected it was fake. Indeed, in the past few years, New Balance continued troubles in China. An industry source said the New Balance 90 years ago in the last century is to enter China through agents, they free discount, brand image is not uniform, so New Balance recovered agency, and in 2003 sent a new agent in China setting up a company, and become minority shareholders in the new company. But New Balance counterfeiting in China continues to experience the phenomenon, while the pricing strategy is also not stable enough, it may be determined to direct control of New Balance the main reason for the Chinese market.  But the Chinese New Balance, vice manager of Shanghai Branch of the market, Chen said the agency to recover normal, because before the New Balance in the Taiwan market is also the direct management of the first proxy. reporter was informed that another Italian brand has been ahead of the new security purposes Balance withdrew before the distribution rights in China.